Sports Drinks And Energy Drinks - 711 Words

Kristie Cox Chemistry Lab Introduction: In advertisement sports drinks and energy drinks claim they can do it all like weight loss, improve endurance, and develop better concentration. The question posed is do either sports drinks or energy drinks really do what they claim to do, and if so which one works best? First off, sports drinks and energy drinks may overlap however, they are not the same thing. Sports drinks such as Gatorade and PowerAde have been popular with athletes for decades. Historically sports drinks were specifically created to be consumed during exercise to enhance performance. The first, and probably most famous, of these sports drinks is Gatorade, a beverage developing in 1965 by researchers at the University of†¦show more content†¦The Dietary Supplement Protection Act claims an exemplary public health safety record (4). However, in 2011 the number of emergency department visits related to consumption of energy drinks exceeded 20,000 (4). Nearly half of these visits involved adverse effects oc curring from product misuse (4). According to a study on Gatorade at the University of Minnesota they stated If you’re not breaking a sweat, then let go of that Gatorade. Drinking sports drinks as a regular beverage at least once a week is associated with other not-so-healthy behaviors, like higher intake of added sugar from sodas and fruit juice, and smoking (5). One 32 oz bottle of basic Gatorade contains 53 grams of sugar (nearly 11 teaspoons). According the American Heart Association we should only eat 9 added teaspoons a day (5).The American Academy of Pediatrics warns excessive amounts of caffeine can affect the appropriate balance of carbohydrate, fat and protein intakes that children need for optimal growth, development, body composition and health (6).Too much caffeine also can increase heart rate, blood pressure, speech rate and motor activity, and play a role in triggering irregular heartbeat or abnormal heart rhythm, among other concern (6). [1]Simon, Harvey B. Energy Drinks - Use Caution. Harvard Medical School Commentaries on Health, edited by Harvard Health Publications, 1st edition, 2014. Credo Reference,Show MoreRelatedThe Energy And Sports Drink Industry1103 Words   |  5 PagesThe energy and sports drink industry has been around for more than forty years. In those years the industry has gained many competitors. These competitors are competing to be the most innovative and the best among its competition. Although they all may offer something different, the end goal is to be profitable and to continue to grow globally in this industry. Many companies have succeeded and many have failed. However, the demands for these products are increasing and more people are consumingRead MoreThe Sports Energy Drink Industry1102 Words   |  5 Pages This case study written by Krupa Kansaru on the history of Red Bull and their success in making the sports energy drink market what it is today has shown the key strengths of the company. The obvious strength that the Red Bull company has a unique and early start in the sports energy drink industry. CEO Dietrich Mateschitizin was quoted in the case study, he says that â€Å"if we don’t create the market, it doesn’t exists,† this quote parallels with Red Bull as a whole. Starting in the 1980s Red BullRead MoreThe Energy And Sports Drink Industry1009 Words   |  5 Pagesor have. 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Sports Drinks Sports drinks, energy drinks, and vitamin-enhanced waters became very important in the mid-2000s to the soft drink industry (GambleRead MoreCompetition in Energy Drinks, Sports Drink, and Vitamin-Enhanced3089 Words   |  13 PagesCola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. †¢ Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets. †¢ Beverage producers had made various attempts at increasing the size of the market for alternative beveragesRead MoreCompetition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages2675 Words   |  11 PagesCase Study: Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages ------------------------------------------------- pavangradapp@gmail.com 1. What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. Demographics: The total sale for beverages in 2009 in the US was about 458.3 billionRead MoreCompetition in energy drinks, sports drinks and vitamin enhanced beverages2333 Words   |  10 Pages Competition in energy drinks, sports drinks and vitamin enhanced beverages Kyle Holloway Spring Hill College INTRODUCTION Alternative beverages such as sports drinks, energy drinks, and vitamin-enhanced beverages developed into an important competitor for the beverage industry and saw rapid growth in the mid-2000s. Alternative beverages compete on the basis of differentiation from each other in the market and traditional drinks, such as carbonated soft drinks and fruit juices. TheRead MoreThe Effects Of Soda, Sports Drinks And Energy Drinks On The Enamel Of A Persons Teeth1094 Words   |  5 Pagesbut what effects does this sugar and acid have on our tooth enamel? Are sports drinks better for you than soda? This paper will discuss the effects of soda, sports drinks and energy drinks on the enamel of a person’s teeth, what is enamel and why is it important. Dental erosion is a chronic loss of dental hard tissue that is chemically etched away from the tooth surface by acid. Most people would believe that the sugar in drinks was the main reason for the damage to their teeth. Although an excessiveRe ad MoreCategory Analysis of Sports and Energy Drinks In Hong Kong1552 Words   |  7 PagesCategory Analysis of Sports and Energy Drinks in Hong Kong Introduction Our company, Otsuka Pharmaceutical Co., Ltd, is planning for a product strategy to its product: Pocari Sweat. Pocari Sweat is a grapefruit-tasting, non-carbonated sweet beverage and is advertised as an â€Å"ion supply drink†. It is designed to increase endurance, replace electrolyte loss or prevent dehydration when exercising for long periods of time. Pocari Sweat is well-recognized by the local people, especially to the athletesRead MoreEssay on Comparing the Efficiency of Sports Drinks and Orange Juice982 Words   |  4 PagesThe pertaining research involves the electrolytes in drinks. â€Å"Electrolyte† will be defined and its description of what they do, what they are, and how they help people will be further explained. The intention is to establish the efficiency of sports drinks and orange juice and then compare them. The pros and cons of both the orange juice and sports drinks will be elucidated through the research. Other drinks consumed after exercise will also be researched and their efficiency will be explainedRead MoreCase Study Crescent Pure Essay1084 Words   |  5 PagesU.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President of Marketing for PDB, is doing this by trying to specify whether Crescent fits in the market better as an energy drink, a sport drink or a